For sites with existing authority and a clear technical foundation, we see ranking movement for new content within 30-60 days. For newer sites building authority from scratch, expect 4-6 months before meaningful organic volume. We are direct about this from the start: we tell you what to realistically expect based on your site history and competitive environment, not what you want to hear.
Both. We are based in Brittany and work bilingual. Our content production covers French, English, and bilingual strategies. We have native French writers for French-language SEO content and understand Google.fr ranking dynamics specifically.
Content writing produces individual pieces against a brief. A content strategy tells you what to write, in what order, targeting which keywords, with what structure, and how all the pieces relate to each other to build topical authority. You can have one without the other, but writing without strategy tends to produce content that does not rank, and strategy without production changes nothing.
We handle keyword research as part of every engagement. You can share any existing research and we will incorporate it, but we always do our own verification and gap analysis before writing anything. We do not write against keyword lists we have not reviewed.
Carefully and with domain expertise. We have written for immigration law, financial advisory services, and medical practices. Everything requires client review before publication -- we write the SEO structure and copy, you confirm accuracy and compliance. We do not publish without sign-off from a qualified professional when the content makes regulated claims.
Yes, and it is often where we start. Existing content that is under-performing is usually faster to improve than creating new content. Our Content Strategy Audit specifically identifies what to update versus what to create fresh. We have seen 60-day ranking improvements from updating a single piece of content that had fallen to position 8-12.